Collaborative Masterclass: Communicating a new narrative

This virtual session explores how leaders in health, social care and local authorities can use storytelling and narrative to build trust, shape public understanding, and communicate with confidence across a range of settings.

We’ll look at what storytelling means in the context of the public sector and how to deal with the lack of trust in institutions and the media. We will explore how to identify authentic stories from neighbourhoods and craft a complete narrative that showcases the bigger picture.

This session will also support participants to deliver narratives to the public. We’ll explore how to prepare key messages, hold your line under pressure, adapt your delivery across channels and anticipate the media ripple so your words land as intended both in the moment and long after. The emphasis is on reading the room, bridging back to the narrative, pacing, tone and voice, so you’re credible in the public domain.

Objectives:

• Defining your organisation’s narrative
• How to find and deploy positive messaging
• How to communicate you organisations narrative as a leader
• Deal with communications challenges

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