The UK National Health Service spends over £27bn a year on goods and services and presents a big opportunity to businesses looking to have their innovative healthcare products and services procured by the NHS.
When selling to the NHS it’s important to be able to articulate and identify your worth to the NHS. This is done through a value proposition.
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver. A strong value proposition articulates your product's benefits as well as reasons why people should buy from you instead of from your competitors.
At this online Excel in Health workshop, delegates were provided with the necessary guidance to engage with the NHS and develop and deliver a strong value proposition.
Events >
Bionow Empowering Women in BioTech 2026 Find out more
Hear from inspirational women in the sector!
MatNeo Safety Improvement Programme - Optimisation Collaborative Event Find out more
An interactive study day as part of our optimisation of the preterm infant week
NW Collaborative Masterclass: Co-production and Leadership in a Changing Landscape Find out more
Keeping the focus on co-production as we move to a model and digital approach to health and care
Health Innovation North 2026 Find out more
The third Health Innovation North Conference, where we will explore cutting-edge solutions that drive improvements in population health and foster economic growth.
Bionow BioIgnite 2026 Conference Find out more
Sparking growth through collaboration
Women's Health Innovation Review Panel (IRP) Event Find out more
Join the four Northern Health Innovation Networks for the next in a series of Innovation Review Panels (IRPs), spotlighting real-world innovations that are already making a difference in healthcare