The UK National Health Service spends over £27bn a year on goods and services and presents a big opportunity to businesses looking to have their innovative healthcare products and services procured by the NHS.
When selling to the NHS it’s important to be able to articulate and identify your worth to the NHS. This is done through a value proposition.
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver. A strong value proposition articulates your product's benefits as well as reasons why people should buy from you instead of from your competitors.
At this online Excel in Health workshop, delegates were provided with the necessary guidance to engage with the NHS and develop and deliver a strong value proposition.
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