The UK National Health Service spends over £27bn a year on goods and services and presents a big opportunity to businesses looking to have their innovative healthcare products and services procured by the NHS.
When selling to the NHS it’s important to be able to articulate and identify your worth to the NHS. This is done through a value proposition.
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver. A strong value proposition articulates your product's benefits as well as reasons why people should buy from you instead of from your competitors.
At this online Excel in Health workshop, delegates were provided with the necessary guidance to engage with the NHS and develop and deliver a strong value proposition.
Events >
Bionow Empowering Women in BioTech 2026 Find out more
Hear from inspirational women in the sector!
MatNeo Safety Improvement Programme - Optimisation Collaborative Event Find out more
An interactive study day as part of our optimisation of the preterm infant week
Health Innovation North 2026 Find out more
The third Health Innovation North Conference, where we will explore cutting-edge solutions that drive improvements in population health and foster economic growth.
Bionow BioIgnite 2026 Conference Find out more
Sparking growth through collaboration
Medilink Investment Pitching Competition 2026 Find out more
Medilink is delighted to invite you to enter its Investment Pitching Competition
Bionow BioCap 2026 Find out more
Connecting Investors and Innovators in Life Sciences
Red Rose Research and Innovation Conference Find out more
Join colleagues from across the NHS and academia in Lancashire and South Cumbria for an engaging day discussing hot topics in clinical and applied research and forge new partnerships and collaborations.
CVKM Innovation Review Panel (IRP) Event Find out more
Join the four Northern Health Innovation Networks for the first in a series of Innovation Review Panels (IRPs), spotlighting real-world innovations that are already making a difference in healthcare
Collaborative Masterclass: Developing Tomorrow's Leaders Find out more
How effective leadership succession ensures we have leaders that can meet future challenges
North West Cancer Research Gala Dinner & Awards 2026 Find out more