The UK National Health Service spends over £27bn a year on goods and services and presents a big opportunity to businesses looking to have their innovative healthcare products and services procured by the NHS.
When selling to the NHS it’s important to be able to articulate and identify your worth to the NHS. This is done through a value proposition.
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver. A strong value proposition articulates your product's benefits as well as reasons why people should buy from you instead of from your competitors.
At this online Excel in Health workshop, delegates were provided with the necessary guidance to engage with the NHS and develop and deliver a strong value proposition.
Events >
Health Innovation North 2026 Find out more
The third Health Innovation North Conference, where we will explore cutting-edge solutions that drive improvements in population health and foster economic growth.
Bionow Business Pitching 2026 - Sci-Tech Daresbury Find out more
Bionow Business Pitching: Fast pitches, real potential
Workplace Health Checks: Lessons learned from Essex Find out more
How Essex County Council tackled health inequalities through workplace prevention